According to Butch Landingin, Chief Technology Officer of Orange & Bronze Software Labs, an enterprise partner and authorized reseller of Google Enterprise products, this makes for more dynamic and comprehensive management of a company's location-based service requirements. “By having a visual representation of processes, employees are able to make better and faster decisions. An example would be the use of maps for mission-critical operations, such as tracking of deliveries, shipments, as well as for supply chain management,” he said.
“Business applications for Google Maps is almost endless,” Landingin added, as he shows a “heat map”—designed using Google Maps, which allows companies to assess the demographics and economic profile of certain areas in Metro Manila, thereby improving their marketing campaigns to specifically target a niche group of customers.
He said Filipino businesses, especially SMEs, can now compete globally by using Google Mapsto get ahead of the competition.
“Because Google Maps is cloud-based,” Landingin said, “It is actually ideal for SME entrepreneurs. This means that they do not need to purchase or maintain additional servers for their data. The bare minimum requirement would be a PC with internet access to view the data.For companies who would use locator services, the data can also be viewed on mobile phones and devices.”